- The Bridge
- Posts
- Phindor 🤖
Phindor 🤖
Personalized AI models for SMEs

Bridging the gap between Investors and Ventures
Setting the Scene
Businesses around the world are constantly seeking ways to increase efficiency and productivity, but many struggle with repetitive, time-consuming tasks that limit their growth.
For SMEs in Africa, this challenge is even greater due to resource constraints, which often leads to overwhelmed teams and lost opportunities.
This week’s company, Phindor, is bridging the gap by offering AI-driven automation that helps businesses streamline their operations and focus on what matters—growing their business.
Why does this happen?
Small and medium-sized enterprises (SMEs) across Africa often face significant challenges in scaling their operations efficiently. Limited resources, small teams, and the need to handle repetitive tasks leave little room for innovation and growth.
Lack of Automation Tools: Many SMEs in Africa operate without the support of advanced tools to manage day-to-day tasks, resulting in slow operations and wasted resources.
High Labor Costs and Time Constraints: Businesses that rely on manual handling of customer inquiries, scheduling, and follow-ups often experience bottlenecks, draining both time and revenue. In the absence of streamlined workflows, productivity drops, and growth opportunities are missed.
Fragmented Digital Adoption: While larger corporations adopt automation, many African SMEs struggle to integrate affordable and accessible technology that would otherwise enhance their operational efficiency. This is compounded by the lack of localized, SME-focused solutions.

In a Sentence
Phindor is an AI-powered platform that allows businesses to deploy custom agents for routine tasks, freeing up teams to focus on higher-value work.
Automation: Phindor’s flagship agent, Lisa, handles customer inquiries, scheduling, and more, reducing the need for manual intervention in everyday tasks.
Productivity: Businesses using Phindor report a significant reduction in routine tasks, allowing employees to reclaim valuable time for strategic activities.
Seamless Integration: Phindor integrates with CRMs, social media, email, and more, allowing companies to set up agents quickly without special configurations.
A “bridge” Version: Phindor empowers African SMEs by using AI-powered agents to automate routine tasks like customer support and scheduling, enabling small teams to save time and focus on growth without the need for costly systems or large-scale operations.

The Basics
Industry: AI, Business Automation, No-code Platforms
Headquarters: Nairobi, Kenya
Year Founded: 2024
Employee Count: 5
Early Traction: $36,000 worth of pipeline with $1,200 paid up; over 600 businesses on the waitlist
Fundraising: Raising $250k Pre-seed for R&D, infrastructure, and customer acquisition, $50K committed
Business Model: Subscription-based ($100/month for teams, $1/100 credits for individuals)
Due Diligence
WHAT WE LIKE
Market Opportunity: The global AI agent market is set to grow from $5.1 billion in 2024 to $44 billion by 2030, positioning Phindor to capture a significant share in Africa’s growing SME sector.
Scalable Model: Phindor’s no-code platform makes it accessible to businesses of all sizes, allowing even small teams to benefit from AI automation.
Customer Feedback: Users report saving up to 50% of their time on routine tasks, significantly improving productivity and reducing operational errors.
POTENTIAL RISKS
Adoption Challenges: As with any new technology, some businesses may be slow to adopt AI-driven tools, particularly in markets unfamiliar with automation.
Cost: While Phindor is affordable for many, very small businesses may find the price a barrier without understanding the ROI.
Competition: The AI space is rapidly evolving, and Phindor will need to maintain its pace of innovation to stay ahead of competitors.
Lisa AI
Founder Profile
Pheneas Munene, CEO: A two-time founder with five years leading product teams and six years as an ML engineer, Pheneas has helped over 1,000 founders across Africa test and refine ideas through Gritbridge
John Maina, CPO: With five years of experience in customer acquisition and product design, John is responsible for driving Phindor’s product strategy and development.
Jairus Otiko, CTO: A full-stack engineer with six years of experience, Jairus has built and deployed cloud software for companies such as Sortika and Accu Systems.
To request an introduction to the founders, respond to this email.
Comps
Why Phindor?
By enabling businesses to automate their customer interactions and internal processes with ease, Phindor is set to transform how African SMEs operate. With early traction, a strong waitlist, and a clear market need, Phindor has the potential to revolutionize productivity for businesses across the continent. 🤖
📢 EVENTS BOARD

Latitude59 Kenya Edition 2024 🇪🇪 🇰🇪
🎉🎉 Big News: We are excited to announce that the second edition of Latitude59 Kenya will take place on November 28, 2024, bringing together innovators, investors, and ecosystem builders from across Africa and Europe to discuss key topics such as startup growth, funding, and market entry strategies.
This November, Latitude59 joins forces with Tech Safari to open doors to East Africa and connect the international tech community. The event will offer an unparalleled opportunity to engage with leading founders, VCs, and policymakers from both continents, focusing on how European-African partnerships can drive tech innovation and investment.
“Latitude59 Kenya Edition 2023 was even bigger and more successful than we dared to hope. And this is just the beginning of our bigger vision of building a Global Village, bringing diverse communities together to make the tech world more human. Working on another continent was a new challenge for our team, but it was an amazing experience, well worth it, and we are so proud of what we put together,”.
- Liisi Org, the CEO of Latitude59.